People are Looking for your Business Every Day, are they Finding You?
May 23, 2010 by Jennifer · 1 Comment
The times are changing drastically on how people find things. Phonebooks, aka the Yellow Pages, will soon be a thing of the past as people are turning to the internet to find information on local businesses in their area.
I had a video created for you that I’d really like you to see, that shows just how powerful traffic from the internet can be for your business, especially compared to things like advertising in the local paper.
You can watch the video here:
If you need help setting up your own web site, don’t hesitate to contact us!
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How to Find Out What People in your Local Area are Searching for Online
May 24, 2010 by Jennifer · Leave a Comment
Google is currently the top search engine online. When people want to find something online, a majority of them use Google. Did you know that Google actually keeps track of what people search for? This gives us a HUGE advantage. Google is kind enough to give us free access to their database of searches. You don’t need to guess what people are searching for, you can use this tool to find out exactly what people are looking for. It also gives you an idea of the number of people searching for these terms every month too. It is incredibly powerful.
It is important to understand WHAT people are searching for, so you can make sure that your website appears in the search results.
I had a video created to show you how to use the Google Free Keyword Tool. I have to warn you, it is incredibly addicting!
You can watch it here:
You can access the tool here:
https://adwords.google.com/select/KeywordToolExternal
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What is Search Engine Optimization and How Can it Help Your Business?
May 25, 2010 by Jennifer · Leave a Comment
One of the most common questions I get in my line of work is “What is SEO (Search Engine Optimization), and how can it help my business?” Search engine optimization, or SEO as it is commonly called, is the process of “optimizing” your website for the search engines. In other words, it is the process of preparing your website so the search engines rank it well in the search results.
I had a video created that explains exactly how search engine optimization can help your business. You can watch it here:
If you need help with SEO, please contact us!
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What is Pay Per Click and is it right for your Business?
May 27, 2010 by Jennifer · Leave a Comment
Many businesses spend a ton of money on pay per click (PPC) advertising. Let’s take Google for example, if you head to Google.com and perform a search, ads appear at the top and sides of the search results. These ads are known as “PPC”.
Don’t get me wrong, paying for PPC can be a great way to get immediate traffic to your website and business. There are a few problems with PPC though, and I had a video created for you that shows you exactly what they are. I suggest you check it out here:
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The Google Local Business Directory and How it can Help Your Business
May 28, 2010 by Jennifer · Leave a Comment
There is a resource out there that is incredibly powerful, and if your business isn’t benefiting from it, you are missing out on a HUGE opportunity. I am talking about the Google Local Business Directory.
Google’s local business directory is simply a directory that contains information on local businesses. When someone searches for “their town restaurant”, a listing of relevant restaurants in their area appears before them.
Here’s the catch though, these results also appear when someone searches for “their town restaurant” in the regular Google search engine as well!
I had a video created for you to show you how much this directory can help your business, as well as how to get listed in just a few minutes. You can watch the video here:
If you need help listing your business in Google’s Local Business Directory, please contact us!
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Additional Business Directories You Should Be Listed In
May 31, 2010 by Jennifer · Leave a Comment
Recently I talked about the importance of being listed in the Google Local Business Directory. I’d like to share a few additional directories with you that I think are also very important to be listed in. Please note, you don’t need to be in every single directory that exists, but there are a few that carry quite a bit of weight. When you have the time (I’d suggest making the time soon!), check these directories out, they are all free to join and will help your business gain credibility on the internet:
Merchant Circle
http://merchantcircle.com/corporate/
MSN Local Directory
https://ssl.search.live.com/listings/BusinessSearch.aspx
Free Listing In Yellow Pages
http://listings.yellowpages.com/
Free Listing in Yellow Book
http://corporate.yellowbook.com/products/internet-free-listing/
Free Listing In Magic Yellow
http://www.magicyellow.com/Add_Your_Business.cfm
Local.com is a website about local information
http://advertise.local.com/
Yelp
https://biz.yelp.com/signup/
YellowBot
http://www.yellowbot.com/signin?yp_r=http%3A%2F%2Fwww.yellowbot.com%2Fsubmit%2Fnewbusiness
If you need help listing your business in Google’s Local Business Directory, please contact us!
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How Can Facebook Help Your Business?
June 1, 2010 by Jennifer · Leave a Comment
There has been a lot of talk about Facebook in the media recently. Facebook is a global social networking website and is one of the most popular places on the net, with over 300 million users. Many people use Facebook as a way to connect with old friends, but it has also become a major part of many businesses as they use it to promote and share information.
Businesses have been using Facebook with much success. People spend a ton of time on this social network, and it can be a great way to get the word out about your business. In fact, if you aren’t using Facebook to promote your business you are missing out on an incredible opportunity. You can learn more about the benefits of Facebook in a video I had created for you:
If you need help with your Facebook Marketing Strategy, please contact us!
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How Can Twitter Help Your Business?
June 2, 2010 by Jennifer · Leave a Comment
Twitter is the new buzzword. It seems one cannot turn on the news without it being mentioned. Twitter is a free social networking and micro-blogging service which allows its users to communicate with each other through short messages known as “tweets”. Though Twitter is not as popular as Facebook, it continues to grow very rapidly.
Most people on Twitter are there to network, and it can be a very powerful way to share information about your business. I had created a video for you that explains a bit more about how Twitter works, and why you need to be using it in your business. You can view it here:
If you need help with your Twitter Marketing Strategy, please contact us!
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The Power of Article Marketing for Your Business
June 3, 2010 by Jennifer · Leave a Comment
Article marketing is a very powerful form of web promotion, and it can easily be applied to local businesses as well. Article marketing is a type of advertising in which businesses write short articles related to their respective industry, and they are then released for free distribution to the many article directories that appear on the internet. It is not uncommon for a well-written article to appear numerous places on the net. This brings you a great deal of exposure.
Article marketing is essentially a way to obtain free press space. I had a video created for you that explains article marketing in more detail, and shares the reasons why it can help your business. You can view it here:
If you need help with your Article Marketing Strategy, please contact us!
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The Power of Online Press Releases for your Business
June 4, 2010 by Jennifer · Leave a Comment
I’m sure you’ve heard of press releases, and perhaps even have some experience with sending them out for your local business. Did you know that there are also press releases that can be distributed online?
Traditionally, sending out a press release meant that there would be a great amount of work involved. You would need to print several copies, and spend several hours mailing and faxing the information out to the various press release centers (if you even knew what they were!). Fortunately, online press releases have simplified this quite a bit. I had a video created for you that shows you how easy online press releases can be. You can view it here:
If you need help with your Online Press Releases, please contact us!
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Taking Advantage of YouTube and Other Video Websites
June 7, 2010 by Jennifer · Leave a Comment
Over half of the traffic online is viewing video right now. That is an incredible statistic! Getting your business on YouTube and the other big video networks is an absolute must, and not as hard as you may think.
I had a video created for you that shows some examples of how successful businesses have been on YouTube, and also explains more about how much this can help YOUR business.
If you need help with your Video Marketing Strategy, please contact us!
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Using an Email Capture Service for Your Business
August 17, 2010 by Jennifer · Leave a Comment
No matter how compelling your website is, a large amount of your visitors are going to visit it once and never return. It is a sad fact! Some of them may even think in their minds, “I need to check this out again later”, but they forget.
What if I told you there was a way to market to these people before they are lost forever?
I had a video created for you that shows exactly how an email capture service works, and how much it can help your business.
If you need help setting up an Email Capture Feature on your web site, don’t hesitate to contact us!
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The Power of Affiliates for Your Business
August 19, 2010 by Jennifer · Leave a Comment
Marketing your own business can be so time consuming. Wouldn’t it be nice if you could have people doing it for you? Affiliates can be a fantastic way to grow your business while you sit back and let them do the work for you.
Affiliate marketing (people selling for a business in exchange for a commission) is very popular online. In most cases, you only pay affiliates a commission you decide upon whenever they make a sale for you. This means that you only pay people when they make you money. What a perfect situation.
I had a video created for you that talks about how affiliate programs can help your business.
If you need help setting up your own affiliate program to manage affiliates, don’t hesitate to contact us!
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Why You Need to Be Tracking Your Statistics with Google Analytics
August 21, 2010 by Jennifer · Leave a Comment
Have you ever ran an ad in the newspaper only to wonder how many people really took the time to read it? Have you ever paid for a billboard on a highway, only to wonder how often it is looked at?
With a website, you don’t need to wonder these kinds of things, because it can be tracked easily.
Google Analytics is an incredibly powerful statistical tracking service that is provided by Google free of charge. I created a video that shows you how to sign up for this incredible service, and how it can help you.
If you need help setting up your tracking system, don’t hesitate to contact us!
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